Since its inception, organizations and individuals looking to change the world have used YouTube to rally an audience around a cause. Working at YouTube, we love seeing inspiring videos shared around the world everyday. “Good” videos have in turn inspired us to build tools to make it easier to run a campaign on YouTube and turn video views into action. We’ve made a 30-page “Playbook for Good” full of best practices to help you make the most inspiring and impactful cause videos possible and the videos just keep getting better and better.
That is why, for the fourth year in a row, we joined with See3 Communications to run the annual DoGooder Video Awards to recognize the year’s best nonprofit and cause videos. This year there were four different categories. And, for the first time, we accepted videos from creators looking to change the world one view at a time, not just nonprofit organizations.
The finalists chosen in the first round were all excellent examples of how far "cause video" has come since we first launched the YouTube Nonprofit Program in 2007. Nonprofits (and other DoGooders) are becoming increasingly savvy with online video; they're making funny, creative, episodic, and interactive cause-related content. They’re turning video views into awareness, petition signatures, donations, volunteer hours, and more. The four winners were chosen from more than a dozen finalists by public voting. Here they are:
Best Nonprofit Video Award: Follow the Frog
The Rainforest Alliance’s “Follow the Frog” is a humorous tale of a well-intentioned epic misadventure, showing that sustainability-minded consumer choices can be more effective for change than vigilante conservation.
Change Agent Award: 350km message for women with ovarian cancer
After losing his mother to cancer, Raf Bauer set out on a 350-kilometer walk across Scotland to raise awareness and funds for Target Ovarian Cancer.
Funny for Good: No Joke. Choice Matters. Everywhere.
Pathfinder International’s “No Joke. Choice Matters. Everywhere.” comically portrays the difficulties many women face when trying to access reproductive health care. While presented in a comical light, the video outlines actions to help women for whom a lack of access to health care is no joke.
ImpactX Award: END7: How to Shock a Celebrity
The Sabin Vaccine Institute’s “How to Shock a Celebrity” successfully brought attention to seven Neglected Tropical Diseases (NTD) and helped generate funds to end these diseases by 2020. The campaign used video to, first, grab attention and then present a solution that donors could easily fund. The video translated into donations that averaged 20 cents per view. At more than 220,000 views, that’s quite a few vaccines, considering it only takes 50 cents to provide one person with treatment and protection against all seven NTDs for up to one year.
You can check out all of the 2013 finalists here.
Jessica Mason, YouTube for Good, recently watched African Men. Hollywood Stereotypes. [mamahope.org]
Friday, April 12, 2013
Thursday, April 11, 2013
Heyyyy, sexy music fans: PSY to perform new single live on YouTube this Saturday
After putting Seoul’s Gangnam district on the map and single-handedly reviving the powder blue tux, PSY’s got big plans this weekend and you’re invited to get involved.
Less than four months after he shattered records by hitting the 1 billion mark, the artist who made K-Pop global is back to perform his second single, “Gentleman” live for the first time ever. Where? On YouTube, of course.
This Saturday at 6:30 p.m. Korean Standard Time (2:30 a.m. PST), PSY will kick off a live streamed concert from the Seoul World Cup Stadium and share his new single with the world. You can check out the action at www.youtube.com/officialpsy, where the concert will be rebroadcast for 24 hours after the live event.
In the meantime, check out this message from our favorite sunglass-rocking pop star himself and make sure to mark your calendars for this Saturday.
Sun Lee, Product Marketing Manager, APAC YouTube recently watched "TEENS REACT TO GANGNAM STYLE," and Ali Rivera, West Coast Head Artist Label Relations, recently watched “BABY TWINS DANCING TO GANGNAM STYLE.”
Less than four months after he shattered records by hitting the 1 billion mark, the artist who made K-Pop global is back to perform his second single, “Gentleman” live for the first time ever. Where? On YouTube, of course.
This Saturday at 6:30 p.m. Korean Standard Time (2:30 a.m. PST), PSY will kick off a live streamed concert from the Seoul World Cup Stadium and share his new single with the world. You can check out the action at www.youtube.com/officialpsy, where the concert will be rebroadcast for 24 hours after the live event.
In the meantime, check out this message from our favorite sunglass-rocking pop star himself and make sure to mark your calendars for this Saturday.
Sun Lee, Product Marketing Manager, APAC YouTube recently watched "TEENS REACT TO GANGNAM STYLE," and Ali Rivera, West Coast Head Artist Label Relations, recently watched “BABY TWINS DANCING TO GANGNAM STYLE.”
Wednesday, April 10, 2013
Introducing the Glass Collective
Glass is a potentially transformative technology. It’s a window into the world’s information, and a new way to share experiences with those you care about.
Here at Google Ventures, my partners and I thought the potential for Glass was significant enough to invite our friends at Andreessen Horowitz and Kleiner Perkins Caufield & Byers to join us in exploring this big opportunity. We’ve formed the Glass Collective, an investment syndicate among our three firms, to provide seed funding to entrepreneurs in the Glass ecosystem to help jumpstart their ideas.
Smart entrepreneurs and engineers are going to develop amazing experiences through Glass. If you’ve been mulling over a brilliant idea for Glass, let us know.
Here at Google Ventures, my partners and I thought the potential for Glass was significant enough to invite our friends at Andreessen Horowitz and Kleiner Perkins Caufield & Byers to join us in exploring this big opportunity. We’ve formed the Glass Collective, an investment syndicate among our three firms, to provide seed funding to entrepreneurs in the Glass ecosystem to help jumpstart their ideas.
Smart entrepreneurs and engineers are going to develop amazing experiences through Glass. If you’ve been mulling over a brilliant idea for Glass, let us know.
For Malaysia: Bringing Google Apps and Chromebooks to the classroom
As a parent of three kids, I have the same aspirations as many other parents and educators—to provide them with the best opportunities to learn and discover their passions. For many students, the web has become an incredible resource for the classroom, offering tools to work collaboratively, share and research. School systems of all sizes—from a single primary school to an entire country such as the Philippines—have “Gone Google” in their schools and embraced the web to transform education.
Today the country of Malaysia is going a step further by adopting Google Apps for 10 million students, teachers and parents. As part of this initiative they are also deploying Chromebooks to primary and secondary schools nationwide. These efforts to integrate the web are a central part of a national plan (PDF) to reform its educational system.
To deploy technology across a nationwide school system, computers need to be simple, manageable and secure. Chromebooks are ideal for learning and sharing in the classroom—there’s nothing complicated to learn, they boot up in seconds and have virus protection built in. They also offer easy setup and deployment, which means they’re ready to go the moment a student opens the lid and logs in. And with reduced overhead costs, Chromebooks are a cost-efficient option* to deploy technology at scale.
To date, more than 3,000 schools worldwide, from Edina, Minnesota to Point England, New Zealand, have deployed Chromebooks to improve attendance and graduation rates, make learning more fun and enable students to take more ownership for their learning.
The web gives our children and students new opportunities to access the world’s information and work collaboratively. We look forward to working with national and regional leaders to make the most of the web with Google Apps and Chromebooks and help them provide the best opportunities to every student.
*In research sponsored by Google, research firm IDC found that Chromebooks yield three-year cost of ownership savings of $1,135 per device compared to traditional PCs or tablets, require 69% fewer hours to deploy and 92% fewer hours to manage. Learn more.
Today the country of Malaysia is going a step further by adopting Google Apps for 10 million students, teachers and parents. As part of this initiative they are also deploying Chromebooks to primary and secondary schools nationwide. These efforts to integrate the web are a central part of a national plan (PDF) to reform its educational system.
To deploy technology across a nationwide school system, computers need to be simple, manageable and secure. Chromebooks are ideal for learning and sharing in the classroom—there’s nothing complicated to learn, they boot up in seconds and have virus protection built in. They also offer easy setup and deployment, which means they’re ready to go the moment a student opens the lid and logs in. And with reduced overhead costs, Chromebooks are a cost-efficient option* to deploy technology at scale.
To date, more than 3,000 schools worldwide, from Edina, Minnesota to Point England, New Zealand, have deployed Chromebooks to improve attendance and graduation rates, make learning more fun and enable students to take more ownership for their learning.
The web gives our children and students new opportunities to access the world’s information and work collaboratively. We look forward to working with national and regional leaders to make the most of the web with Google Apps and Chromebooks and help them provide the best opportunities to every student.
*In research sponsored by Google, research firm IDC found that Chromebooks yield three-year cost of ownership savings of $1,135 per device compared to traditional PCs or tablets, require 69% fewer hours to deploy and 92% fewer hours to manage. Learn more.
Introducing Your April 'On The Rise' Nominees
In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’re excited to share four partners who are just shy of that milestone this month. The nominees this April are each invested in a specific craft that helps them stand out on YouTube: friendship bracelets, guitars, skateboards, and cooking.
Here’s where you come in--you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like psychosoprano and devinanderica have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until April 17, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on April 30.
beyondbracelets
Lisa has been making friendship bracelets for the past 15 years and has now expanded into string crafts. Her channel hosts tutorials on making a variety of bracelets out of different materials and is organized by level so you can learn regardless of your experience.
premierguitar
Premier Guitar’s print magazine launched in 2007, and their multimedia content has always been sourced by musicians, for musicians. Guitar enthusiasts at any level of experience will find entertaining and educational videos on this channel, and can continue their relentless pursuit of tone.
sprocker7
Aaron has been skateboarding for almost 20 years himself and shares that passion by teaching others how to skateboard and sharing skateboarding culture and news. His channel is filled with videos that can help beginners as well as awe even the most experienced skaters.
manjulaskitchen
Manjula has been sharing her passion for vegetarian Indian cooking on YouTube since 2006. She includes written recipes with the videos to help beginner cooks, and invites more advanced cooks to add their own twist on her dishes.
If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “MAKEUP PET PEEVES!”
Here’s where you come in--you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.
In past months, featured On The Rise partners like psychosoprano and devinanderica have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until April 17, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on April 30.
beyondbracelets
Lisa has been making friendship bracelets for the past 15 years and has now expanded into string crafts. Her channel hosts tutorials on making a variety of bracelets out of different materials and is organized by level so you can learn regardless of your experience.
premierguitar
Premier Guitar’s print magazine launched in 2007, and their multimedia content has always been sourced by musicians, for musicians. Guitar enthusiasts at any level of experience will find entertaining and educational videos on this channel, and can continue their relentless pursuit of tone.
sprocker7
Aaron has been skateboarding for almost 20 years himself and shares that passion by teaching others how to skateboard and sharing skateboarding culture and news. His channel is filled with videos that can help beginners as well as awe even the most experienced skaters.
manjulaskitchen
Manjula has been sharing her passion for vegetarian Indian cooking on YouTube since 2006. She includes written recipes with the videos to help beginner cooks, and invites more advanced cooks to add their own twist on her dishes.
If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.
Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “MAKEUP PET PEEVES!”
Tuesday, April 9, 2013
Coachella 2013 - Live on YouTube
Every April, tens of thousands of the world’s most avid music fans flock to Southern California to kick off music festival season at Coachella. This year, you don’t even need a ticket to be a part of the show.
For the third year in a row, you can catch the entire first weekend live from Indio on Coachella's official YouTube channel. Starting this Friday at 3:30 p.m. PT, YouTube's three-channel feed, which is presented by T-Mobile, will live stream performances from five stages (including, for the first time, the Sahara Tent). You'll be able to catch artists' interviews with and live shows from more than 60 bands, including the xx, Passion Pit, Vampire Weekend and the Red Hot Chili Peppers.
So whether you can't stand the desert heat or are just suffering from massive FOMO, be sure to check out the entire Coachella schedule here on YouTube.
Chelsea Maughan, Communications Manager, recently watched "The Postal Service 'Nothing Better.'"
For the third year in a row, you can catch the entire first weekend live from Indio on Coachella's official YouTube channel. Starting this Friday at 3:30 p.m. PT, YouTube's three-channel feed, which is presented by T-Mobile, will live stream performances from five stages (including, for the first time, the Sahara Tent). You'll be able to catch artists' interviews with and live shows from more than 60 bands, including the xx, Passion Pit, Vampire Weekend and the Red Hot Chili Peppers.
So whether you can't stand the desert heat or are just suffering from massive FOMO, be sure to check out the entire Coachella schedule here on YouTube.
Chelsea Maughan, Communications Manager, recently watched "The Postal Service 'Nothing Better.'"
Fighting human trafficking
Human trafficking, the narcotics trade and weapons smuggling all have one major thing in common: Their ill-gotten proceeds feed conflict, instability and repression worldwide. Out of all of these, human trafficking is perhaps the most devastating, enslaving nearly 21 million people and generating at least $32 billion of illicit profits every year. At last summer's Google Ideas summit on mapping, disrupting and exposing illicit networks, it became clear that connecting anti-trafficking helplines in a global data sharing collaboration could help identify illicit patterns and provide victims anywhere in the world with more effective support. Today, Polaris Project, Liberty Asia, and La Strada International are receiving a $3 million Global Impact Award from Google to do just that. Building on our 2011 grants, this brings our total commitment to anti-trafficking efforts to $14.5 million.
Global Impact Awards support nonprofits that use technology to launch disruptive solutions in their sector. We launched the Global Impact Awards program last December to fund new ideas with a potential for huge scale. And at the Google Ideas INFO summit over the summer, we brought together technologists, leaders, and those with unique personal experiences — including former weapons brokers and survivors of domestic and international human trafficking — to look at illicit networks and their defining obstacles. By connecting technologists and experts with those who understand and have lived through trafficking situations, our discussion centered around a fundamental question: What if local, national, and regional anti-trafficking helplines across the globe were all connected in a data-driven network that helped disrupt the web of human trafficking?
Since the summit, we’ve worked with Polaris Project, Liberty Asia and La Strada International to make this concept a reality. These organizations exist to provide vital help to victims in need across the United States, the Mekong Delta region and Europe. Now, working across borders, this new Global Human Trafficking Hotline Network will collect data from local hotline efforts, share promising practices and create anti-trafficking strategies that build on common patterns and focus on eradication, prevention and victim protection. To enhance the participating organizations' ability to better share, analyze and act upon their data in real time, Palantir Technologies will expand on its existing relationship with Polaris Project by donating its data integration and analytics platform for this project. In addition, Salesforce.com supports Polaris Project's hotline center and is helping scale their call tracking infrastructure internationally.
Together, these partners will not only be able to help more trafficking survivors, but will also move the global conversation forward by dramatically increasing the amount of useful data being shared. Appropriate data can tell the anti-trafficking community which campaigns are most effective at reducing slavery, what sectors are undergoing global spikes in slavery, or if the reduction of slavery in one country coincides with an increase right across the border.
In the U.S., Polaris Project has collected data from over 72,000 hotline calls, helping local and national anti-trafficking communities better understand the dynamics of the crime. No such actionable hotline database has existed globally — but it doesn’t need to be that way. Clear international strategies, increased cooperation, and appropriate data sharing amongst anti-trafficking organizations will help victims, prevention efforts, and sound policymaking. Slavery can be stopped. Let's get to it.
Global Impact Awards support nonprofits that use technology to launch disruptive solutions in their sector. We launched the Global Impact Awards program last December to fund new ideas with a potential for huge scale. And at the Google Ideas INFO summit over the summer, we brought together technologists, leaders, and those with unique personal experiences — including former weapons brokers and survivors of domestic and international human trafficking — to look at illicit networks and their defining obstacles. By connecting technologists and experts with those who understand and have lived through trafficking situations, our discussion centered around a fundamental question: What if local, national, and regional anti-trafficking helplines across the globe were all connected in a data-driven network that helped disrupt the web of human trafficking?
Since the summit, we’ve worked with Polaris Project, Liberty Asia and La Strada International to make this concept a reality. These organizations exist to provide vital help to victims in need across the United States, the Mekong Delta region and Europe. Now, working across borders, this new Global Human Trafficking Hotline Network will collect data from local hotline efforts, share promising practices and create anti-trafficking strategies that build on common patterns and focus on eradication, prevention and victim protection. To enhance the participating organizations' ability to better share, analyze and act upon their data in real time, Palantir Technologies will expand on its existing relationship with Polaris Project by donating its data integration and analytics platform for this project. In addition, Salesforce.com supports Polaris Project's hotline center and is helping scale their call tracking infrastructure internationally.
Together, these partners will not only be able to help more trafficking survivors, but will also move the global conversation forward by dramatically increasing the amount of useful data being shared. Appropriate data can tell the anti-trafficking community which campaigns are most effective at reducing slavery, what sectors are undergoing global spikes in slavery, or if the reduction of slavery in one country coincides with an increase right across the border.
In the U.S., Polaris Project has collected data from over 72,000 hotline calls, helping local and national anti-trafficking communities better understand the dynamics of the crime. No such actionable hotline database has existed globally — but it doesn’t need to be that way. Clear international strategies, increased cooperation, and appropriate data sharing amongst anti-trafficking organizations will help victims, prevention efforts, and sound policymaking. Slavery can be stopped. Let's get to it.
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