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Monday, October 31, 2011

Increasing transparency and choice with ads on search and Gmail

Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the "Why these ads" link next to ads on Google search results and Gmail.

“Why these ads” gives you transparency
The perfect search ad answers your query and gets you what you’re looking for quickly. When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown. Or if you’re researching flat-panel televisions, and performing a series of similar searches in quick succession, you could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you’re using, your geographic location and various other indications, we’re able to show you the best ads possible. We’ve been showing ads in this way for years as a way to help you quickly find what you're looking for.

Ads Preferences Manager gives you choice

You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time). Here’s a video from our lead software engineer, Diane Tang, with more background:



We regularly experiment with new ways to improve our ads to make them more relevant and to help marketers grow their businesses. When we run these experiments, we’ll continue to explain why the ads are showing when you click the “Why these ads” link.

As we’ve done with display ads, we’re committed to giving you notice and control over the ads that you see. We’re always working to deliver the perfect ad, and we know that it’s important to have a choice about the kinds of ads that are shown to you. If you don’t wish to see personalized ads, the choice is yours.

To find out more, visit the Inside AdWords blog and the Help Center.

Life in a Day now available on YouTube

On July 24, 2010, thousands of people around the world recorded videos of their lives to take part in Life in a Day, a cinematic experiment to document a single day on earth. From more than 4,500 hours of footage recorded and uploaded to YouTube, Oscar-winning director Kevin Macdonald and executive producer Ridley Scott created a 90-minute feature film that offers an entertaining, surprising and moving view of life on earth.

After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.

Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.



If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.



(Cross-posted from the YouTube Blog)

Life in a Day now available on YouTube

On July 24, 2010, thousands of people around the world recorded videos of their lives to take part in Life in a Day, a cinematic experiment to document a single day on earth. From more than 4,500 hours of footage recorded and uploaded to YouTube, Oscar-winning director Kevin Macdonald and executive producer Ridley Scott created a 90-minute feature film that offers an entertaining, surprising and moving view of life on earth.

After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.

Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.



If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.

Tim Partridge, Marketing Manager, recently watched "One Year Later: Cathy and Bob Linginksi."

Sunday, October 30, 2011

Happy hollowing!

When I was a little kid, Halloween seemed like the most grown-up holiday of all. For one thrilling night of the year, I got to stay up late trick-or-treating, watch scary movies with my friends, and wield sharp and pointy objects (safety first, of course!) while carving a macabre face into a pumpkin.

Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.



To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.

Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.

For an inside look at how we set up the shoot, watch our behind-the-scenes video:



From all of us at Google, take care, be safe and have fun this Halloween!

Friday, October 28, 2011

More great content creators coming to YouTube

Wonderful things happen when cool technology meets great entertainment. Cable television expanded our viewing possibilities from just a handful of channels to hundreds, and brought us some of the most defining media experiences of the last few decades-- think MTV, ESPN and CNN. Today, the web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube.

Today we’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners. These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven.

Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.

The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.

Be the first to know when the original channels launch by signing up here. For a sneak peak, take a look here.

Robert Kyncl, Global Head of Content Partnerships, recently watched “Halloween Light Show 2011.”

A prima ballerina vs. some very angry birds: this year’s Halloween search trends

The pumpkins are carved, the spiderwebs are hanging,
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.


Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.

This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].


Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.


Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].

In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:


And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:


We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”

Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:


Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.

Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.


Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).


Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:


Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
  • Candy apples - Rhode Island
  • Gummy worms - Wisconsin
  • Kosher candy - New York
  • Sugar free candy - Kentucky
  • Gluten free candy - Oregon
  • Candy bars - Utah
  • Organic candy - Colorado
When trick or treating, there’s always that one house that insists on making Halloween healthy—but luckily for us, those are few and far between. Over the last 30 days, there is almost two and a half times more search volume for [candy] than for [apples]. The classic game of bobbing for apples, however, it still going strong, spiking dependably every October.

Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!



(Cross-posted on the Inside Search Blog)

Halloween Costume tips and tricks from YouTube

Halloween weekend is here! If you’re still looking for the perfect costume, the YouTube community has your last-minute Halloween costume tips and tricks.

Nicki Minaj is the fourth fastest rising costume search this year (check out the Official Google Blog for more details) and a subject of several YouTube video tutorials. Check out this playlist of videos that show how to channel your inner pop star, including Nicki, Katy Perry/Russell Brand (at the same time!), Ke$ha, Lady Gaga and her alter-ego Jo Calderone.



If you’re on a budget or crunched for time this Halloween, YouTube partners have some last minute, DIY Halloween ideas for you. Quick, easy, recession proof ideas include: a 30-second ninja made from just a t-shirt, a “cute” nerd, a fierce 5-minute street fighter, a spooky ‘head on a platter,’ and a few ideas you can pick up at your local thrift shop.



Convinced 50 of your closest friends to show up as a flock of Angry Birds (Halloween 2011’s fastest rising costume search) or a coven of vampires, but don’t have the costumes worked out yet? Checkout these makeup tutorials for an easy Angry Bird look, an Oscar-worthy Black Swan, male and female vampires, and a scary rotting zombie.



Finally, if your goal is to stand out from the crowds of Kate Middletons and Jersey Shore cast members, then try dressing as a YouTube star from this year. Some ideas include: the adorable 8-year old Nicki Minaj singer and her cousin, Rebecca Black, the stars of ‘Webcam for Seniors,’ the Ojai Valley Taxidermist, or the Old Spice Guy and the New Old Spice Guy.




Beyond costumes, YouTubers have also shared lots of ideas for pumpkin decorating and delicious recipes this year. Use their tricks and share some of your own to make the most of this weekend, and have a happy Halloween!


Jessica Mason, Communications Associate, recently wached "Piper and THE END OF POLIO.”

This week's Trends: commercials, conflicts, light shows

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:



Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Japanese Monkey Potato Feeding Frenzy."

Thursday, October 27, 2011

Google+: Popular posts, eye-catching analytics, photo fun and...

We think Google+ should get better every time you use it. It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas.

What’s Hot on Google+: see what everyone’s talking about
Google+ users share and receive billions of items every day—on a wide range of topics, in nearly every country. Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content:



Google+ Ripples: watch how posts get shared
There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends (who share with their friends), and in no time at all there’s an entire community around your post. We want to help people re-live those conversations—both to rekindle that initial excitement, and to learn how posts flow across the network. That’s why we’re launching Google+ Ripples: a visualization tool for public shares and comments.

To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Google+ Ripples is still experimental, so let us know how we can make it more informative and more awesome:



Google+ Creative Kit: have more fun with your photos
Nothing tells a story like the perfect picture, so it’s only natural to want to make yours really, really, really, ridiculously good-looking. Unfortunately, photo editing is too often a chore, requiring specialized software and lots of patience. We want to help everyone put their best photo forward, so today we’re introducing the Google+ Creative Kit, a fast and friendly way to make powerful edits to your photos.

Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea:



Of course: we also think photo editing should be lots of fun. So we’ve added some limited-edition Halloween effects to the Creative Kit, and we’re inviting everyone on Google+ to join a ghoulish (and good-spirited) photo competition.

Through the end of October, simply add some spook to your photos, and share them publicly on Google+ with the hashtag #gplushalloween. We’ll assemble a surprise panel of celebrities, and next Thursday, Nov 3, they’ll announce their favorites. In the meantime, you can see early submissions from community members below. After all: we take our fun very seriously. :-)

From left to right: Larry Page, Sergey Brin (top), Adrian Grenier (bottom), Britney Spears,

… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.

We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.

More local deals, personalized to your interests

There’s a universe of amazing daily deals out there, but it's hard to find them all in one place—and even harder to discover the ones that really matter to you.

We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.

Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.



To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.

Visit Google Offers today to purchase this great deal from the leading luxury experience site Gilt City

Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.

You can select what categories of deals you’d like to receive with the personalization quiz

You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.

Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.



(Cross-posted on the Commerce Blog)

Meet AlexanderCarpenter, your October “On The Rise” YouTube Partner

Congratulations to Alex Carpenter, whose channel AlexanderCarpenter received the most votes for the October On The Rise poll, and his channel will be featured on the YouTube homepage today.

Looking for videos that draw on late ‘90s TV shows to offer suggestions for surviving the Apocalypse? Perhaps songs inspired by literature are more your style. Or maybe you’d prefer to catch Alex on tour with his band, The Remus Lupins. For these pop-culture preferences and more, Alex is here to bring you a mix of vlogs, music and entertainment.



And finally, Alex wanted to share a few of his own words on his success and gratitude for your support:
I think I have the coolest job in the world. For the past 6 years, I have gotten to play all sorts of nerdy music, travel around the world performing my songs and basically live out every geek's fantasy. Now I can add to that getting to be featured on the front page of one of the interwebs' most visited websites. My mom hasn't been this proud of me since I learned to do the Live Long and Prosper symbol with my hand. None of it would have been possible without the support of my amazing friends though, and I must take a moment to say thank you for the incredible outpouring of encouragement from those who enjoy the silly things I put out onto the internet. I owe you all a milkshake next time I see you. Thank you so much, and remember: Be Brilliant.
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise channel or look for our playlists on the browse page. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Devon Storbeck, YouTube Partner Support, recently watched “AmgezaGautengSavingCalf_Short.”

Wednesday, October 26, 2011

Let freedom (from servers) ring: EDUCAUSE 2011

This time last year, we were tailgating with the USC marching band at the EDUCAUSE conference—an annual gathering of the higher-education IT community. Last week, with more than 15 million people now actively using Google Apps for Education, we ventured to Philadelphia for a few jam-packed days at EDUCAUSE 2011. Our time in the city of brotherly love included a booth with 30+ Googlers and a woodsy backdrop for our fireside chat series; meeting with hundreds of CIOs from universities using and considering Google Apps for Education; a party at the Academy of Natural Sciences; and of course liberty and the lifelong pursuit of the Philly cheesesteak. Here’s a glimpse:



The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.

Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.

In addition to these new schools, we’re also bringing some new integrations to Apps:
  • OpenClass: Pearson has developed a free cloud-based Learning Management System that is tightly integrated with Google Apps and provides a new kind of learning environment that stimulates social learning. This is available in the Apps Marketplace
  • SlideRocket EDU: This presentation software integrated for cloud-based collaborative education enables you to unleash the creation, sharing and communication of ideas with an online application that connects with content in Google Apps for Education and is available on any device or browser. This is available in the Apps Marketplace.
  • Blackboard Bboogle: Last year, Northwestern University presented their popular Bboogle (Blackboard + Google) application at our EDUCAUSE booth. Bboogle has now been certified by Blackboard and is available to other universities as a Building Block through Blackboard’s Extensions website. Bboogle enables instructors to link Blackboard course sites directly to Google Docs, Calendars and Sites without requiring a second login. And by automatically setting permissions for editing, it helps encourage and facilitate collaborative instruction.
  • Desire2Learn: Users will soon be able to add widgets to Course Homepages that make it easy to view unread email messages in Gmail, keep track of upcoming events in Calendar, and submit assignments created in Docs.
If you weren’t able to join us in person at this year’s EDUCAUSE conference, you can check out some of our photos, and we’ll hope to see you next year.



Watch Coldplay’s UNSTAGED performance live today

Coldplay. Performing live. In a bullfighting ring. In Madrid, Spain.

It might sound like a dream, but it’s not. It’s happening today, and thanks to American Express UNSTAGED in partnership with VEVO and YouTube, you get to watch it as it happens at youtube.com/ColdplayVEVO, starting at 1 pm PT. This is the first time UNSTAGED series has streamed from an international venue, and fans from Argentina to Zimbabwe will be able to tune in and watch.



Coldplay is one of the world’s most successful bands. They started out as a college duo in 1996, saddled with the unpromising name Pectoralz (which they later changed to Starfish before settling on Coldplay). The group was initially influenced by bands like Travis, but as they added members they found their own sound, one which quickly earned them a label deal and radio play on BBC 1 (as well as comparisons to U2). Their first radio hit, “Shiver,” showcased the band’s ringing guitars and Chris Martin’s nimble falsetto.



The band has an uncanny knack for crafting songs that feel both momentous and intimate, as if Martin is crooning his innermost feelings to you while the band translates those feelings into swelling rock orchestration. Coldplay’s songs are often deceptively simple -- they have been called “hypnotic” by more than one reviewer -- but they frequently induce a palpable sense of catharsis, building and then dissipating tension. Nowhere was this more evident than in their 2008 single “Viva La Vida.”



In tandem with their incredible successes -- seven Grammys, six Brit Awards, four MTV Video Music Awards and over 50 million albums sold -- the group has remained true to their core ideals. They’ve consistently refused to license their music for advertisements, and they continue to donate 10% of the band’s profits to charity.

If that’s not enough to make you a fan, watch them live today and get converted. And if you miss the live show, be sure to tune into the broadcast, which will begin at 3 pm PT and continue on the channel for 10 hours.

Sarah Bardeen, Music Community Manager, recently watched “Coldplay - Paradise.”

Tuesday, October 25, 2011

Music Tuesday: Ryan Adams goes goth, haunted music and more

As Halloween approaches, youtube.com/music is getting overtaken by a succession of demons, vampires, ghosts and ghouls. (Oh my!) We launch our creepy tunes today with a comical video and playlist from singer-songwriter Ryan Adams, who unveils his love for all things black metal, and then we explore a musical movement that bases itself on the notion of being haunted.

Ryan Adams Goes Goth
The alt-country crooner returned earlier this month with a lovely album that re-establishes him as a roots musician worth listening to. While the singer-songwriter loves him some acoustic guitars and heartfelt songs, when Halloween approaches, Adams cranks up the death metal and consorts with demons from other dimensions. F'reals.



Introducing Hauntology
We thought it was time to explore a genre that’s based on, as some have said, the logic of the ghost, and the uneasy coexistence of the past and the present. “Hauntology” is music that flickers at the edge of your vision and jostles lost memories. Named for a concept first introduced by the French philosopher Jacques Derrida, hauntological music is what it sounds like: music that's haunted by the past, invaded by spectres even as it strives to live in the present. There's no easy definition, nor is it a neatly defined musical movement. That said, many artists (particularly British electronic artists) fit into its wavering confines. Check out some of the best, spookiest videos this genre-that's-not-a-genre has to offer.



The Goat Rodeo Sessions
This week’s featured video has no overdubs and no Auto-Tune...and we can guarantee you nobody’s taking their shirt off. But don’t let that dissuade you from watching the debut video from this bluegrass/classical supergroup. Yes, you read that right. The great cellist Yo-Yo Ma teams with Chris Thile of Nickel Creek and the Punch Brothers; Edgar Meyer, who is easily one of the world’s greatest bass players; and fiddler Stuart Duncan for an album. “Attaboy” captures the group’s synergy live, as well as the beautiful home it finds between the artists’ respective genres. Because sometimes all you need is good music. Here it is.



Sarah Bardeen, Music Community Manager, recently watched “Stephen Malkmus and the Jicks - Senator.”

Making Chrome even more app-ealing


From sharing photos, to collaborating on documents, to enjoying online games, web apps make the web fun, useful and entertaining. Since the beginning, Chrome has been designed to allow apps to do more, faster. Today, changes in Chrome make it even easier to access your favorite apps and discover new favorites.

In the latest stable release of Chrome, we’ve completely redesigned the New Tab page. It’s more streamlined, so it’s easier to access and organize your apps in different sections on the page. Watch the video below for a quick tour.



To add more apps to your New Tab page, click the Chrome Web Store icon. The Web Store also has a new look:


Apps and extensions are now presented in a wall of images that’s updated every time you visit the store. We hope this will help you quickly scan the store and find interesting things to try out. In addition, apps and extensions are easier to install—just hover over an image on the grid and click “Add to Chrome.”


Getting additional information about an app or an extension is just a click away. When you click on an app, extension or theme, you’ll see a panel featuring screenshots, videos and other relevant information neatly organized into separate tabs. The store also includes a brand new reviews interface that links to the Google+ profile of each reviewer. (To protect your privacy, we made sure to anonymize any reviews that you previously submitted.)

Along with the new look, a bunch of new apps have joined the store. I’m personally excited about My Robot Nation™, an app that lets you design your own robot and bring it to life with a 3D printer. There are plenty of new games to play, including The Godfather: Five Families and Fieldrunners. And for those of you still looking for a Halloween costume, check out the brand-new eBay shopping app.

We have many more features on deck, and we’re looking forward to making the app experience in Chrome even better soon.



(Cross-posted from the Chrome Blog)

More data, more transparency around government requests

How do governments affect access to information on the Internet? To help shed some light on that very question, last year we launched an online, interactive Transparency Report. All too often, policy that affects how information flows on the Internet is created in the absence of empirical data. But by showing traffic patterns and disruptions to our services, and by sharing how many government requests for content removal and user data we receive from around the world, we hope to offer up some metrics to contribute to a public conversation about the laws that influence how people communicate online.

Today we’re updating the Government Requests tool with numbers for requests that we received from January to June 2011. For the first time, we’re not only disclosing the number of requests for user data, but we’re showing the number of users or accounts that are specified in those requests too. We also recently released the raw data behind the requests. Interested developers and researchers can now take this data and revisualize it in different ways, or mash it up with information from other organizations to test and draw up new hypotheses about government behaviors online.

We believe that providing this level of detail highlights the need to modernize laws like the Electronic Communications Privacy Act, which regulates government access to user information and was written 25 years ago—long before the average person had ever heard of email. Yet at the end of the day, the information that we’re disclosing offers only a limited snapshot. We hope others join us in the effort to provide more transparency, so we’ll be better able to see the bigger picture of how regulatory environments affect the entire web.

Monday, October 24, 2011

Technology and human rights

Cross-posted from the Google Public Policy Blog.


Every day we see Internet users around the world finding new ways to use technology to help bring about political, economic and social change. It’s exciting to see people exercise their rights to freely express themselves and access information across borders and media -- rights first enshrined in Article 19 of the United Nation’s Universal Declaration of Human Rights long before the Internet existed.

Far less clear, however, are the long-term implications of rapid technological development for human rights: What’s the balance between people using social media to empower themselves and governments using it to oppress their own citizens? How do governments create national policies when the Internet breaks borders? And what role do companies have in enabling or protecting the free exchange of ideas?

These questions and more will be addressed at the first ever Silicon Valley Human Rights Conference, taking place in San Francisco on Tuesday and Wednesday, October 25 and 26. Activists, academics, and analysts will meet with engineers, entrepreneurs, and executives for discussion about how and when technology can advance human rights.

We’re pleased to be the original sponsor of Rightscon, as it’s being called. Several Googlers from the public policy team, as well as speakers from YouTube, will be participating on panels and in roundtable discussions on topics from free expression and government regulation to transparency and intermediary liability. You can see the full agenda here.

We want you to be part of the conversation, too. So in partnership with Access, the non-profit which is hosting the event, we will be live streaming the plenary speeches and panels from 9am to 5pm PT on each day of the conference on CitizenTube, YouTube’s News and Politics channel. We hope you’ll tune in and participate.

Christine Chen, Senior Manager of Policy and Communications, recently watched “Search and Rescue in Turkey

Saturday, October 22, 2011

Google Apps highlights – 10/22/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!

Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who’s doing what, chat with others, and see a full revision history at any moment in time.


Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.


Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.



New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.



Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.

More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.

YouTube Creator Playbook: Build a consistent audience with frequent new videos

This is part of an ongoing series sharing tips from the YouTube Creator Playbook, a resource of best practices and tips you can start using on your channel and videos right away.

There is no substitute for great content, and when you make great videos, your audience will want more. This post will teach you about frequency of new content on your channel and how you communicate when it will be coming out, to help build a loyal and consistent audience on YouTube.

Upload Frequency
Uploading frequently will help YouTube surface your videos to more potential viewers, and hopefully lead to more viewership. For subscribers, having something new for them every week will get them coming back to your channel more and more, and new viewers are more likely to become part of your recurring audience if they see that your channel is actively creating great videos.

A typical frequency we’ve seen among successful YouTubers is a video a week. But making a great video takes time, so it’s important to find ways to get more videos from the same amount of production efforts. For example, many successful YouTube channels create behind-the-scenes videos, comment response videos interact with fans, or other formats like these.



Schedule
Releasing videos on a recurring schedule helps build a structure to your show that an audience can rely on. Based on your audience and your content, decide what the right release schedule is for your channel: What’s your ‘prime-time’ of the week?

Then, make it clear to the audience when and how often episodes are released. This way your fans will know when to expect your content, and can look forward to your next piece of creative genius. Ways you can do this include saying your programming schedule in your videos, in the episode description in text and branding on your channel. Here’s a video example, and check out this banner screenshot of HISHEdotcom’s channel.


FreddieW put it best when he wrote that “A consistent audience requires consistent content.” If you want your audience to come back week after week, you’ll need to do your part and make sure they have new great videos to watch when they do.

Try out the suggestions above and maximize the potential of your content with the right upload and release schedule strategy! To learn more on this and many other tips, check out the YouTube Creator Playbook.

Bengu Atamer, Audience Development Manager, recently watched “Physics Nobel Prize 2011 - Sixty Symbols.”

Friday, October 21, 2011

This week's Trends: breaking news, music videos, and corn

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:
  • We discovered a viral video trending amongst the 55+ crowd.

  • We saw a stadium stunt that spread from Iowa in popularity.

  • We looked at some of the trends around the big Col. Gadhafi news out of Libya.

  • We studied how two major music videos were gaining popularity around the planet.

  • We checked out a viral political spot from North Africa.

  • We tracked last weekend's "Occupy" protest footage from different parts of the U.S. and the world.

  • And we experienced what it would be like to kayak with blue whales:



Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Bobby Brown - Every Little Step."

Thursday, October 20, 2011

Tunisia Talks on YouTube

The Arab Spring started in Tunisia, and it’s appropriate that Tunisia is now leading the way to a full democracy with their landmark free elections scheduled to take place on October 23. To help in this process, we recently partnered with startup news portal Tunisia Live to offer a training workshop in Tunis on Google tools and social media for politicians.

The turnout was fantastic; members from more than 40 parties and independent coalitions attended. The same day, Tunisia Live launched the Tunisia Talks channel on YouTube, channeling the enthusiasm of politicians to leverage social media and engage with voters. In this project, Tunisians are encouraged to submit and vote for top questions to the candidates, and many did so—for a flavor, see this example or this one. So far, more than 400 questions have been submitted.



This outreach is all the more exciting because YouTube was blocked for so many years in Tunisia. But when the regime collapsed last January, the site was unbanned and quickly became popular. Many Tunisian media outlets have set up channels to organize their video libraries on YouTube.

In this weekend’s elections, Tunisians will choose a constitutional council to write a new constitution for the country. Voters will select from lists of party members and independents. The Tunisian electoral committee has set up an official site www.isie.tn and is actively using social media to encourage voter registration—check their channel YouTube.com/isietn.

This is an exciting time in Tunisia. The media landscape—once limited and government-controlled—is now opening up to online platforms. Tunisians finally have access to a free Internet—and it’s playing a key role in building an encompassing political environment.



(Cross-posted on the European Public Policy Blog)

YouTube Release Notes: Updated Video End-Screen, WeVideo added to YouTube.com/Create and More...

It’s been a while since we published our last Release Notes post, sharing the latest changes to YouTube however big or small. Our scrappy engineers have still been hard at work to make your experience on YouTube even better, so we decided to resurrect this series and share a bunch of our recent changes.

Updated Video End-Screen: We’ve redesigned the end-screen that appears directly after a video finishes playing to make it even easier for you to find the next great video to watch.



Enhanced Playlist Bar: To make the experience of watching videos in a playlist better, we’ve updated the interface for video playlists, making the individual video details more visible from within the playlist and making the next, previous, auto-play and shuffle buttons more distinct.



Updated YouTube.com/Charts page: If you want to keep track of the latest and greatest videos on YouTube or know which videos have had true staying power, check out our updated YouTube Charts page. You can browse through the most viewed (standard and HD), most liked, and top favorited videos of today, this week, this month and of all time. Pulling from our ‘As Seen On’ feature, you’ll also be able to see what videos are being shared and discussed across the web. For those of you with truly niche interests, you can view charts by categories like “How to & Style” and “Pets & Animals,” and also see the most subscribed channels.



WeVideo Now on YouTube: To give you even more options to edit and touch up your videos, we’ve added the cloud-based video editing platform WeVideo as a partner to YouTube.com/Create.

YouTube Localized in More Countries and Languages: We recently added Kenya, the Philippines and Singapore to the list of countries where YouTube is localized, bringing this total number to 35. You can check out what’s popular in these countries by changing your location setting, which you can find by scrolling to the bottom of YouTube.com and clicking on Location. To further support content creators in these countries, we also launched the YouTube Partner Program here as well. Want to practice your Estonian, Icelandic, Basque, Galician, or Udu? We’ve added these new languages, making the YouTube interface available in the vernacular in 51 languages.



Smart Subscribe button: We’ve added a "smart" subscribe button on the video watch page, that will let you know if you’re already subscribed to the channel of the video you’re watching. If you so, it’ll say "Subscribed!". If not, you’ll see the standard “Subscribe” button allowing you to do so.

Nathalie Arbel, Product Marketing Manager, recently watched “K’Naan NPR Music Tiny Desk Concert.”

To pitch a perfect game, teach yourself online

(Cross-posted on the Inside Search blog)

Searches can become stories. Some are inspiring, some change the way we see the world and some just put a smile on our face. This is a story of how people can use Google to do something extraordinary. If you have a story, share it. - Ed.

My major league pitching career was anything but perfect. The closest I ever came was a seven-inning outing against Milwaukee while playing for the Cincinnati Reds, in which I gave up only four runs and earned the victory. In baseball, you can be successful without coming close to perfect. Just think about batting average: a .400 average is insanely good, but that means you strike out or get out in some other way more than half the time you're at bat. Hall of Fame pitchers give up an average of more than two runs per game. Seldom does a pitcher throw a shutout. A perfect game—in which a pitcher does not allow a single player on base—is incredibly rare.

In the majors, setting your team up to win involves daily physical workouts, hours of practice and in-depth analysis of the opposing teams’ traits and tendencies. The idea that someone without this training and background could instead go online, gather and process the necessary information and use it to throw a perfect game is unfathomable. Yet that’s exactly what happened to Brian Kingrey.

Brian is a high school music teacher from Hammond, La. and not much of a sports fan. As one of his students put it, “I’ve never heard him say the word baseball.” But Brian is a gamer—so naturally, he was intrigued by the $1 million prize he saw in a TV commercial for a new baseball video game called MLB 2K11. He knew nothing about baseball, had never even played the real game in his life, but encouraged by his wife, he went out, bought the game and started playing. A few weeks later, Brian won the $1 million prize for pitching the first perfect game in MLB 2K11. And he learned how to do it entirely online.



“I had to figure out what baseball was, not just what a perfect game was,” Brian said. He found that everything he needed to know was online: he was able to search about batters, batting averages, the different kinds of pitches. He combined the information to figure out that he had the best odds in a match-up between the Phillies -- with star pitcher Roy Halladay on the mound -- and the Houston Astros. He also researched the weak spots of each player—for instance, the toughest batter Halladay would face was going to be Astro’s infielder Bill Hall. After that, Brian was ready to play.

And play he did. On his third try, Brian pitched the perfect game and became a millionaire. “Once I got past Bill Hall, I knew I had it,” he said. “Without online search, I would’ve been in deep trouble. If I had played like it was in my head, I would’ve done it all wrong.” Perhaps if I’d known that search was the answer when I was playing in the major leagues, I might have come a little closer to perfection more often.

Street View hits the stunning Swiss Alps railways

(Cross-posted on the Lat Long Blog)

From the Amazon to the ancient ruins of Pompeii, Street View technology has put imagery of some of the world’s most interesting and significant sites online for everyone to enjoy. Now, for the first time in Google Maps, we’re hitting the train tracks to capture the majesty of the famous railway lines of the Swiss Alps and the surrounding scenery.



In cooperation with Rhaetian Railway, our Street View team has collected images from one of the world’s most scenic railway routes—the Albula-Bernina line in Switzerland—that will soon be live on Google Maps. The picturesque route through the Swiss Alps is one of most famous in the world, winding its way through wild mountain scenery from Thusis, Switzerland; past the resort town of St. Moritz; to its final stop just over the border in Tirano, Italy.


View Albula-Bernina Line in a larger map

A complex system of tunnels, viaducts and galleries allow the railway line to pass through the narrow valleys and climb almost 2,000 meters in altitude. It’s unique to see technology and architecture like this in a natural landscape, and the route is a popular tourist destination offering amazing photography opportunities.

To capture the stunning scenery for Street View, we mounted our trike—a three-wheel pedicab with a camera system on top—to a flatbed at the front of a train. As the train travelled along the line, cameras facing nine different directions captured still photos of the surrounding areas that we’re now stitching together into 360-degree panoramic views. Soon, we’ll publish the imagery on Google Maps for people around the globe to enjoy and experience themselves. The imagery will provide admirers of this route with completely new perspectives, and also help document and preserve this UNESCO World Heritage site.

In the meantime, enjoy these photos from imagery collection day:



To get the latest on Street View go to maps.google.com/streetview.

Wednesday, October 19, 2011

It’s a beautiful day for some baseball...searches, that is

These days, thanks to the movie “Moneyball,” everyone is talking about evaluating baseball through the lens of data and statistics. As the World Series matchup between the Texas Rangers and the St. Louis Cardinals begins, we thought: why not take a look at what the search data says about the players, managers and other aspects of the 2011 baseball postseason?

Let’s start with the teams themselves. The Cardinals are more popular in search than the Rangers. Perhaps that’s because the Redbirds—not your typical underdogs with 10 World Series titles and 18 pennants—were 10 games back from the NL Wild Card in September, and have since overpowered the regular season’s best Phillies, then their division mates the Brewers to win the NLCS last weekend. The Rangers are in the World Series for the second year in a row, still without a title to their name; yet searches were higher in the last months for the team they defeated in the ALCS, the Detroit Tigers, who saw an even steeper increase in search interest than the Cardinals.

The Cards are known first and foremost for their hitting, but Chris Carpenter overtook first baseman Albert Pujols for a period earlier this month after the former pitched a complete game against Philadelphia to advance his team to the NLCS.


Meanwhile, the Cardinals’ breakout star, hometown hero and NLCS MVP David Freese is (as recently as our data goes) an underdog in search—outpaced in the first half of the month not only by Pujols and Carpenter but by other slugging teammates like Lance Berkman and Matt Holliday.


On the AL side, searches for the Rangers’ Nelson Cruz were below those for teammates Adrian Beltre, Ian Kinsler and Josh Hamilton until October 11, when he hit the first-ever postseason walkoff grand slam, took his team to an early lead in the series against Detroit and himself to the lead in searches (for a while) as well as the MVP title.


Matching up the Rangers and Cardinals top players, we find that Albert Pujols is the subject of nearly double as many searches as Josh Hamilton. And as of October 12, Nelson Cruz had double the searches of David Freese—we’re guessing that’s changed a bit since Freese was named MVP on Sunday. We have our eye on the data to see how these player matchups go over the course of the series.

Famous (or infamous, depending on who you ask) St. Louis manager Tony LaRussa, who had an entire book written about his shrewd game strategy back in 2005, is more searched for than Texas manager Ron Washington, who’s been at the helm since the 2007 season. But neither is as popular in search as Texas owner and Hall of Famer Nolan Ryan.


As always, there were some twists during this year’s playoffs, starting with the rally squirrel—a big hit in St. Louis. The rally squirrel made two live appearances during the Phillies/Cards series, including one in which he (or she) ran across home plate and distracted Phillies pitcher Roy Oswalt. The Cardinals ended up winning, and the rally squirrel’s likeness has since shown up in the stadium on T-shirts, towels and homemade signs. Perhaps the squirrel had a hand in helping the Cardinals overpower the Brewers and their “beast mode,” too.


While the World Series is on our mind, we’re also starting to plan our Halloween costumes. Luckily, we can recycle from last year: Brian Wilson of the San Francisco Giants—the 2010 MLB champions—is still a hot Halloween costume choice.

Finally, although starting tonight all eyes will be on the Rangers and the Cardinals, neither team appears on the list of most-searched teams in 2011 so far. According to search data, fan favorites this year were the New York Yankees, the Boston Red Sox, the Philadelphia Phillies, the Chicago Cubs and the Atlanta Braves. The Yankees and Phillies went out in the first round of the playoffs, while the Braves and Sox both failed to claim hold of a wild card spot in waning days of the regular season.

With sunflower seeds in hand, we’ll keep our eyes out over the next few days to see which of these two World Series teams will finally get their chance in the national—and search—spotlight. Having spent summers traveling up to Busch Stadium for games, I know who I’ll be rooting for!




(Cross-posted on the Inside Search Blog)