Giving you fresher, more recent search results

Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.

• Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old. 

• Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information. 

• Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information. 

There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score], a result that is a week old might be too old.

Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.

Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.

Posted by Amit Singhal, Google Fellow

(Cross-posted on the Inside Search blog)

YouTube now speaks IsiZulu and Afrikaans

Cross posted from the Google Africa Blog.

For many Africans online, the Internet is something created by other people which we simply consume. We see this with many African languages that have a dominant presence offline (on radio, TV, newspapers), yet are underrepresented on the web today. Seeing your language appear on global services like Google Search, YouTube, or Gmail can help change that. Suddenly, you become part of the conversation.

Last November we launched YouTube in Kiswahili and Amharic with precisely this in mind. We soon began to see many people enjoying the new versions, and also saw an increase in searches, video uploads and comments in both languages.

Today, we are excited to release 2 more African language versions of YouTube - in Afrikaans and isiZulu.

This is important for several reasons. First, the new language versions create awareness among new users who are not fluent in English and have not been able to fully enjoy or understand YouTube. Second, it’s a reminder of the great local content in both languages that is increasingly finding its way to YouTube in South Africa, a country blessed with creative talent - for a taste, sample and subscribe to MduComics, JusGorilla, Die Heuwels Fantasties, and Jack Parow. There’s a lot more out there. Lastly, YouTube in South Africa is already over a year old, and with YouTube views increasing by 175% in the past year, we were eager to introduce these new features on the local domain.

If you are a native Afrikaans or IsiZulu speaker, we invite you to join this celebration, and here’s how:

• Visit Youtube.co.za. At the bottom of the page, click on language and select Afrikaans or Zulu.
• Upload a video!
• Share it on Google+ or Twitter with #YoutubeIsiZulu or #YoutubeAfrikaans.

Ian Parsons & Mthokozisi Dlalisa - Afrikaans & IsiZulu specialists, Google South Africa, recently watched "Nicholis Louw - Baby Baby."

Making ideas real with SketchUp

For the past decade, legions of Google SketchUp users have been quietly shaping the world around us. Two million professionals and hobbyists use this 3D modeling tool every week to design everything under the sun, including houses, room layouts, movie sets, aquariums, bridges, robots and furniture. They even rebuild cities. Chances are, even if you haven’t tried SketchUp yourself, you’ve witnessed, touched or walked inside something created by a SketchUp user.

We think it’s time these behind-the-scenes heroes get a well-deserved round of applause, so we’re starting the Make Ideas Real project. Make Ideas Real is about showcasing the intrepid inventors, designers and dreamers using SketchUp to bring their ideas to life.



If you’re a proud SketchUp modeler, please share your story with us. We’ll curate the work we receive for an online showcase launching in early 2012. Let’s show people everywhere how SketchUp users are changing the shape of our physical world.

Learn more by visiting the SketchUp blog.

Posted by Gopal Shah, SketchUp team

Go Blue, go Google

I’m one of hundreds of University of Michigan alumni currently working at Google. So is this guy. I’m proud to have a degree from U-M—and that we made it to two Rose Bowls and one Final Four during my time there. But I’m even more proud that today we’re welcoming my alma mater to the Google Apps for Education family. By providing our cloud services to the entire university community, we’ll continue to build on the strong relationship that Google and the University of Michigan have had for many years. Many other alums—especially in our Ann Arbor office—are just as excited as I am:



Over a year ago, the University of Michigan (U-M) announced a new IT strategy known as NextGen Michigan, a plan to upgrade technology across the campus. Laura Patterson, U-M’s Chief Information Office, told us the switch to Google is just one of many projects that will make up U-M’s multi-year strategy for changing the approach to IT service and investing more heavily in technologies that will advance the university’s academic, teaching, research and clinical programs. She said: “Adopting Google Apps for Education will help support U-M’s leadership in teaching, learning and discovery, as well as improve collaboration across campus.”

As their first order of business, U-M kicked off a project to select a unified messaging and collaboration platform to help consolidate the more than 40 email and calendar tools which currently service about 90,000 students, faculty and staff. After a review process that included townhall meetings and a campus survey, the university’s IT steering committee overwhelmingly recommended Google Apps for Education as U-M’s preferred provider.

In addition to the suite of products in Google Apps for Education, U-M also plans to use APIs to build rich integration with existing campus services and encourage increased collaboration.

Hail to the Victors—The University of Michigan is going Google!

Posted by Dave Girouard, Vice President of Product Management

Music Tuesday: Buraka Som Sistema, Tribe Called Quest and more

Did you get spooked? We had a grisly assemblage of videos for you over the Halloween weekend, including a murder ballads playlist from eMusic, BlankTV’s Got Horror?! collection, a round-up of vampire-inspired music videos, and other creepy delights. Now that it’s November, we turn our gaze in non-Halloween directions -- starting now!

Rocking With Buraka
Yes, we live in a globalized world. You know it when you hear a band like Buraka Som Sistema, whose roots are so spread out as to make them almost nation-less. They formed in Portugal, a mix of Angolan and Portuguese musicians, and released their major-label debut, Black Diamond, to critical praise (and sweaty dancefloors) back in 2008. Three years after that release dropped, they’re back with Komba, a more polished but still profoundly mongrel album that looks to Brazil and many other countries for inspiration -- and they’ve been releasing characteristically excellent videos to go along with it. Today they take to the YouTube homepage to school us in the ways of dance music, international style.



Remember Tribe?
A Tribe Called Quest remains one of the greatest hip-hop acts of all time. The proof is in the songs -- and in the new documentary about them which you can watch in its entirety on YouTube today. Check out their amazing catalogue in our celebratory playlist, and get the story behind the songs with the Beats, Rhymes and Life documentary.



Sleep Over “Casual Diamond”
Have you heard this Austin trio yet? How they manage to be both insubstantial and scary is beyond us -- but they do it. This casually creepy video echoes the music, which has a kind of narcoleptic grace. You can hardly understand a word from the singer, whose gauzy voice seems to disappear into the ether while hovering noise scrabbles at the edges of the song, threatening to engulf it. And we don’t know what’s going on with the video. Yep, cool stuff.



Sarah Bardeen, Music Community Manager, recently watched “I saw Sunn O))).”

Take a walk in the park with Street View

Whether you’re planning a trip to a park around the block or around the world, you’ll now find more parks showing up in Street View. Over the past year, the Street View team, equipped with the Street View trike, traveled to 22 different countries to photograph some of the world’s most beautiful and unique parks. Starting today, you can explore the couple hundred new special collections we’ve added by visiting our gallery.

You can now tour High Line, which sits 30 feet in the air, over the bustling streets of New York City. The park sits on an elevated freight train spur that spans 1.5 miles and cuts through the western side of Manhattan. Because of Robert Hammond and Joshua David’s efforts, visitors can experience an innovative park that would have otherwise been a demolished urban structure.

You can tour the park in Street View here:

View Larger Map

Across the pond, you can visit Kensington Gardens in London. Once privately owned by Kensington Palace, the majestic arbor skyline and delicate flower beds draw locals and tourists alike. Kensington Gardens is also dotted with famous statues, such as Peter Pan, and home to the idyllic Serpentine Bridge.

View Larger Map

Community parks are where we take our evening stroll, play sports on weekends and picnic with friends. Koganei Park in Tokyo, Japan is one such place, especially during the cherry blossom season—a charming park beloved by photographers, joggers and romantics.

View Larger Map

You can see more Street View special collections in this gallery or get inspired to travel with this video.

Posted by Ryan Falor, Product Manager for Street View

(Cross-posted from the Lat Long Blog)

Gmail’s new look

Back in July we showed you a preview of Gmail's new look, and we’ve been working this summer to make even more updates and improvements. Today, we’re giving you an in-depth look at the new design. If you like what you see, over the next few days you’ll be able to switch to the new look by clicking on Switch to the new look in the bottom-right of Gmail.


Streamlined conversations
Conversation view has been completely redesigned to help you read through your email threads. You’ll now see profiles pictures for your contacts, so it’s easier to keep track of who said what. We also stripped out as much as possible so you can focus on communicating with your friends and colleagues.


Elastic density
We know that you use Gmail from a variety of screen sizes and devices, so now the spacing between elements on the screen will automatically change based on the kind of display you’re using. If you prefer a denser view all the time, you can change your density manually in the Settings menu.


New HD themes
Themes have been completely rebuilt to enable us to bring you a new set of beautiful high resolution themes with imagery provided by iStockphoto. We've updated most of the old favorites as well and your theme will be automatically carried over to the new look. Go to the Settings menu to take another look at themes and choose the one that fits you best.


Smarter navigation
The navigation panel on the left keeps your labels and chat contacts in view at all times. It's also more customizable: you can resize the labels and chat areas if you want to see more, or hide the chat area entirely via the chat icon in the lower left. You can also use the arrow keys to navigate around the interface.


Better search
Click the dropdown in the search box to see a new advanced search panel, which makes it easier and faster to find exactly what you're looking for. You can use the same panel to create a filter from any search in just a few clicks.


We’re excited to finally share Gmail’s new look with you. We’ll be bringing these changes to everyone soon, but if you’d like to make the switch right away, we’re rolling out a Switch to the new look link in the bottom-right of Gmail over the next few days.

Posted by Jason Cornwell, User Experience Designer

(Cross-posted from the Gmail Blog)