Art, Copy & Code: a series of experiments to re-imagine advertising

Last year, we started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the latest technology tools. This year we’re expanding that program to work with some of today’s most iconic brands and innovative marketers, in our new project: Art, Copy & Code.

Art, Copy & Code is a series of projects and experiments to show how creativity and technology can work hand in hand. Some of these will include familiar brands like Volkswagen, Burberry and adidas—projects developed in partnership with their creative teams and agencies. Others will be creative experiments with innovative filmmakers, creative directors and technologists to explore how brands can connect with consumers through a whole range of digital tools—including ads, mobile apps and social experiences. Our first partner project is a new social driving experience—Volkswagen Smileage.

Building off their 2012 campaign, “It’s not the miles, it’s how you live them,” Volkswagen Smileage is a mobile app and web service that aims to add a little bit of fun to every drive, from your daily commutes to holiday road trips. The app measures the fun factor of each trip using a metric called “smileage,” based on signals like weather, traffic, location, time and social interactions (e.g., a long drive on a sunny Saturday afternoon might accumulate more smileage than a morning commute in the snow). You can use it with any car, not just Volkswagens.

Powered by the new Google+ sign-in, you can choose to share Smileage experience with friends and family. For example, during a road trip, photos and videos taken by you and your co-passengers can be automatically added to a live interactive map. The inspiration for the service came from a recent study showing that every day, 144 million Americans on average spend 52 minutes in a car—76 percent of them alone. We wanted to make that time a more shareable experience. Volkswagen Smileage will be available soon in beta—you can sign up on this webpage for early access.

We’ll have many more experiments to share in the Art, Copy & Code project soon—subscribe for updates at ArtCopyCode.com. We’re committed to investing in technology and tools over the long term to help brands and their agencies succeed not just today, but in a digital future that will look very different.

If you’re planning on attending SXSW, stop by the Google Playground on March 9 to see demos of these experiments, or attend our talk on March 10.

Posted by Aman Govil, Art, Copy & Code Project Lead

Public Alerts for Google Search, Google Now and Google Maps available in Japan

With nearly 5,000 earthquakes a year, it’s important for people in Japan to have crisis preparedness and response information available at their fingertips. And from our own research, we know that when a disaster strikes, people turn to the Internet for more information about what is happening.

With this in mind, we’re launching Google Public Alerts today in Japan—the first international expansion of a service we debuted last year in the United States. Google Public Alerts is a platform designed to provide accurate and relevant emergency alerts when and where you’re searching for them online.

Relevant earthquake and tsunami warnings for Japan will now appear on Google Search, Google Maps and Google Now when you search online during a time of crisis. If a major earthquake alert is issued in Kanagawa Prefecture, for example, the alert information will appear on your desktop and mobile screens when you search for relevant information on Google Search and Google Maps.

Example of a Google Search result on a tablet showing a tsunami warning

Example of a tsunami warning on Google Maps

If you click “詳細” (“More info”) right under the alert, you’ll see more details about the announcement, including the full description from the Japan Meteorological Agency, a link to their site, and other useful information like observed arrival times and wave heights for tsunamis.

Example of how a tsunami alert would work in Fukushima

And when you open Google Now on your Android device, recommended actions and information will be tailored to where you are. For example, if you happen to be in Tokyo at a time when a tsunami alert is issued, Google Now will show you a card containing information about the tsunami alert, as well as any available evacuation instructions:

Example of a tsunami warning card on Google Now

We’re able to provide Public Alerts in Japan thanks to the Japan Meteorological Agency, whose publication of data enables Google and others to make critical and life-saving information more widely available.

We hope our technology, including Public Alerts, will help people better prepare for future crises and create more far-reaching support for crisis recovery. This is why in Japan, Google has newly partnered with 14 Japanese prefectures and cities, including seven from the Tōhoku region, to make their government data available online and more easily accessible to users, both during a time of crisis and after. The devastating Tōhoku Earthquake struck Japan only two years ago, and the region is still slowly recovering from the tragedy.

We look forward to expanding Google Public Alerts to more countries and working with more warning providers soon. We also encourage potential partners to read our FAQ and to consider putting data in an open format, such as the Common Alerting Protocol. To learn more about Public Alerts, visit our Public Alerts homepage.

Posted by Yu Chen, Partner Technology Manager

Celebrating Google Play’s first birthday

Accessing digital entertainment should be simple, whether you like to read books on your tablet, listen to music on your phone and computer, or watch movies on all three. That’s why one year ago today we launched Google Play, where you can find and enjoy your favorite music, movies, books and apps on your Android phone and tablet, or on the web.

Google Play has grown rapidly in the last year, bringing you more content in more languages and places around the globe. In addition to offering more than 700,000 apps and games, we’ve partnered with all of the major music companies, movie studios and publishers to bring you the music, movies, TV shows, books and magazines you love. And we’ve added more ways for you to buy them, including paying through your phone bill and gift cards, which we're beginning to roll out in the U.K. this week.

Since no birthday is complete without presents, we’re celebrating with a bunch of special offers across the store on songs, TV shows, movies and books. We’re even offering a collection of games with some fun birthday surprises created by developers.

It’s been a busy year, but we’re just getting started. We look forward to many more years of bringing you the best in entertainment!

Posted by Jamie Rosenberg, VP of Digital Content, Google Play

Zero Makes Counting a Billion Times More Fun

Occasionally, we invite special guests to share their thoughts on the YouTube Blog. Today, Sesame Street became the first nonprofit to reach 1 billion channel views on YouTube. In honor of that achievement, we bring you a guest post from the Count Von Count about the number zero.

Greetings, it is I, the Count Von Count from Sesame Street. It is a pleasure to be blogging to you today because when I blog I get to count the words. That is 31, 31 wonderful words in my blog post, ah-ha-ha.

Today I want to pay tribute to one of my favorite numbers. What number is it? I am glad you asked. Today I pay tribute to the number zero. A surprising number, I know. For when you have zero there is nothing to count. So why do I, a person who loves to count, love the number zero?

Well, for one thing, zero comes in very handy when there is nothing around to count. For you can count zero of that thing. Like right now, as I look around the castle, I count zero elephants, zero airplanes, and zero Justin Bieber CDs. Wonderful.

But that is not the only reason to love zero. For you see zero can make a little number much bigger. How? Like so—say you have a little number 1, a very nice number indeed. But, when you take that one and put a zero next to it, all of a sudden you have 10, 10 wonderful things to count. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 – ten little fingers on your hands. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 – ten little toes on your feet. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 – ten little hot dogs in the meat drawer of my refrigerator. Oh! I love counting to ten.

But that is not all that zero can do. Take that 10 and put another zero on the end, and suddenly you have 100. 100 is a glorious number to count. I can count 100 seats in a movie theater; I count 100 golf balls at the golf course. I count 100 senators in the U.S. Senate. I love counting to 100!

Now what if you take that 100 and place another glorious zero beside it? Then all of a sudden you have 1,000. 1,000 is an extraordinary number to count. You can count 1,000 seashells on the seashore, 1,000 paperclips in Bert’s paperclip collection, 1,000 hairs growing out of your uncle’s ear. I love counting to 1,000!

Let’s not stop there! Let’s add three zeros to that 1,000 and all of a sudden we have 1,000,000 things to count. Have you ever counted to 1 million? I did. When I worked for the census bureau in Rhode Island. You should try it one time, or every four years, your choice.

Now take that 1,000,000 and add three more wonderful zeroes and what do you get? I’ll tell you: you get a number so big, so great, and so huge! When you have nine zeroes after a 1 you get the number 1,000,000,000. Yes 1 billion things to count! And it is all thanks to that lovely number zero. Thank you, zero, you make counting a billion times more fun. By the way, that is 510 words, 512, 513, 514 … 515 words in my YouTube blog post! Ah-ha-ha!




Count Von Count recently watched "Sesame Street: Pinball #12 New"

Transparency Report: Shedding more light on National Security Letters

Our users trust Google with a lot of very important data, whether it’s emails, photos, documents, posts or videos. We work exceptionally hard to keep that information safe—hiring some of the best security experts in the world, investing millions of dollars in technology and baking security protections such as 2-step verification into our products.

Of course, people don’t always use our services for good, and it’s important that law enforcement be able to investigate illegal activity. This may involve requests for personal information. When we receive these requests, we:

• scrutinize them carefully to ensure they satisfy the law and our policies;
• seek to narrow requests that are overly broad;
• notify users when appropriate so they can contact the entity requesting the information or consult a lawyer; and
• require that government agencies use a search warrant if they’re seeking search query information or private content, like Gmail and documents, stored in a Google Account.

When conducting national security investigations, the U.S. Federal Bureau of Investigation can issue a National Security Letter (NSL) to obtain identifying information about a subscriber from telephone and Internet companies. The FBI has the authority to prohibit companies from talking about these requests. But we’ve been trying to find a way to provide more information about the NSLs we get—particularly as people have voiced concerns about the increase in their use since 9/11.

Starting today, we’re now including data about NSLs in our Transparency Report. We’re thankful to U.S. government officials for working with us to provide greater insight into the use of NSLs. Visit our page on user data requests in the U.S. and you’ll see, in broad strokes, how many NSLs for user data Google receives, as well as the number of accounts in question. In addition, you can now find answers to some common questions we get asked about NSLs on our Transparency Report FAQ.

You'll notice that we're reporting numerical ranges rather than exact numbers. This is to address concerns raised by the FBI, Justice Department and other agencies that releasing exact numbers might reveal information about investigations. We plan to update these figures annually.

Posted by Richard Salgado, Legal Director, Law Enforcement and Information Security

(Cross-posted on the Public Policy Blog)

The 2013 DoGooder Video Awards Open for Nominations

Awards season is upon us. And for the fourth year, YouTube is teaming up with See3 Communications to present the DoGooder Video Awards, a celebration of the best nonprofit videos of the year. If you’re a nonprofit who made a video in 2012, you’re eligible and encouraged to submit your video.

But wait, there’s more! For the first time ever, we’re opening up the awards for submissions from individuals who are making videos to change their communities or the world. So if you’re a YouTube creator trying to save the whales one video at a time, or if you made a video on behalf of your favorite nonprofit this year, visit YouTube.com/DoGooder to nominate your video.

There are four separate categories in this year’s DoGooder Awards: the ImpactX Award for videos that drove clear real-world impact; Best Nonprofit Video; Funny for Good, recognizing effective use of comedy; and the Change Agent Award, for individuals who’ve gotten involved and produced their own cause-focused video.

We’ll award prizes like $3,500 grants, free admission to the Nonprofit Technology Conference, and special promotion on YouTube.

 

The deadline to enter is March 22, 2013. Official rules are available here.

Jessica Mason, YouTube for Good, recently watched “YouTubers Support Matt Damon's Strike!”

Introducing Art Talks on Google+

An excellent guide often best brings an art gallery or museum’s collections to life. Starting this week, we’re hoping to bring this experience online with “Art Talks,” a series of Hangouts on Air on our Google Art Project Google+ page. Each month, curators, museum directors, historians and educators from some of the world’s most renowned cultural institutions will reveal the hidden stories behind particular works, examine the curation process and provide insights into particular masterpieces or artists.

The first guided visit will be held this Wednesday, March 6 at 8pm ET from The Museum of Modern Art. Deborah Howes, Director of Digital Learning, along with a panel of artists and students, will discuss how to teach art online. To post a question, visit the event page. If this talk falls too late for you to tune in live, you can watch afterward on our Google Art Project YouTube channel.

The next talk is from London. On March 20, Caroline Campbell and Arnika Schmidt from the National Gallery will discuss depictions of the female nude. Details are available on the Art Project’s event page. In April we’ll host a panel examining one of the Google Art Project’s popular gigapixel works, Bruegel’s “Tower of Babel,” featuring Peter Parshall, curator at the National Gallery of Art in Washington.



Additional talks are planned by curators from high-profile institutions such as The Metropolitan Museum of Art, the Museum of Contemporary Art in Los Angeles, the Museo Nacional de Arte in Mexico and the Museum of Islamic Art in Qatar.

Google Art Project aims to make art more accessible to all. We hope that Art Talks is the next step in bringing art to your armchair, wherever you are in the world, with just a click of a button. Stay tuned to the Art Project and Cultural Institute Google+ pages for more information on dates and times of these online lectures.

Posted by Lucy Schwartz, Google Cultural Institute