We’ve gone mad for college hoops

It's March Madness and many basketball fans are turning to the web to research teams, coaches and players to build the perfect bracket. Being sports nerds ourselves, ever since the seeds announcement on Sunday we’ve been heads down in data, and with just a few hours left until first tip-off and brackets close, we’re attempting a buzzer beater: could search volume be a good indicator of game outcome?

We looked back at basketball search trends to see how Google would have performed if it had submitted a bracket for the past few tournaments. We've had our hits and misses over the years but in the spirit of the games and curiosity, we’ve decided to reveal our picks for the 2012 tournament based on search volume. Check back often to see how we’re doing.

Along with our official bracket, we’ve collected all the ways you can use Google to make your selections and stay connected with your teams and fellow fans throughout the tournament. Explore the full list on our College Hoops 2012 page.

Connect

• Join ESPN college basketball analyst Doug Gottlieb, along with fellow fans, in a series of hangouts beginning March 21 on the ESPN Google+ page to discuss bracket picks, game highlights and who the experts think will win “the big dance.”
• We’ve created a college hoops circle of NCAA teams you can follow on Google+. Whether a fan of +Kentucky, +Syracuse, +UNC or +Michigan State, you can stay up-to-date on your team and join players and coaches in a hangout.
  
  
  

Stay informed

• Keep up with your bracket picks by searching for [march madness] or individual teams like [duke basketball] to see real-time scores and schedules for the tournament.

Explore

• Download a complimentary copy of the Zagat guide Winning Hangouts for College Basketball Fans to find a place to watch the games and cheer on your favorite teams. The guide features trusted ratings and reviews for restaurants, sports bars and gastropubs in New York, Los Angeles, San Francisco, New Orleans, Boston, Atlanta, Chicago and Washington, D.C.
• Since chances are you can’t physically fly to every game around the U.S., take a virtual tour of the tournament locations via a customized map overlay in Google Earth and watch this video of 3D models of the stadiums where your favorite teams will be playing.
  
  

It's true, I only have one Pac-12 team to support, and it's not my beloved Stanford Cardinal. But, this is still my favorite time of year—buzzer beaters, Cinderella stories and an overwhelming display of pure passion and athleticism that can only be seen during a tournament like this. Good luck to all 64 teams on their journey to the National Championship, and don't forget to join the action using #GoogleHoops on Google+.

Posted by Lauren Gellman, Product Marketing Manager 

Helping the Hooch with water conservation at our Douglas County data center

If you’re familiar with the work of the Southern poet Sidney Lanier, you’ll know he wrote about the beauty of the Chattahoochee River in Georgia. “The Hooch,” as it’s known around here, starts up in the northeastern part of the state, runs through Atlanta and down into Alabama before emptying out into the Gulf of Mexico. Those of us who work in Google’s Douglas County, Ga. data center have a special fondness for the Chattahoochee because it’s an integral part of our ability to run a highly efficient facility.

Google’s data centers use half the energy of a typical data center in part because we rely on free cooling rather than energy hungry mechanical chillers. In Douglas County, like at most of our facilities, we use evaporative cooling, which brings cold water into the data center to cool the servers, then releases it as water vapor through cooling towers.

A typical data center can use hundreds of thousands of gallons of water a day. When we first built the Georgia facility in 2007, the water we used came from the local potable (drinking) water supply. But we soon realized that the water we used didn’t need to be clean enough to drink. So we talked to the Douglasville-Douglas County Water and Sewer Authority (known locally as the WSA) about setting up a system that uses reuse water—also known as grey- or recycled water—in our cooling infrastructure. With this system in place, we’re able to use recycled water for 100 percent of our cooling needs.

This video of the system includes never-before-seen footage of our Douglas County facility:



Here’s how it works: The WSA has a water treatment facility in Douglasville, Ga. that cleans wastewater from the local communities and releases it back into the Chattahoochee. We worked with the WSA to build a side-stream plant about five miles west of our data center that diverts up to 30 percent of the water that would have gone back into the river; instead we send it through the plant for treatment and then on to the data center. Any water that doesn’t evaporate during the cooling process then goes to an Effluent Treatment Plant located on-site. There, we treat the water once again to disinfect it, remove mineral solids and send it back out to the Chattahoochee—clean, clear and safe.

The Chattahoochee provides drinking water, public greenspace and recreational activities for millions of people. In fact, just two weeks ago it was the first river to be designated a National Water Trail in a new system announced by the Secretary of the Interior Ken Salazar—a system that encourages community stewardship of local waterways. We’re glad to do our part in creating an environmentally sustainable economy along the shores of the Hooch.

Posted by Jim Brown, Data Center Facilities Manager

YouTube now local in Chile through YouTube.cl

Latin America is a melting pot, full of talented and witty people, and Chile is no exception. Traditionally known as a country of poets and wine, Chile is also home to many people coming to YouTube to entertain and be entertained. For that and so many other reasons, we’re very excited that now Chile joins the nations with a local version of YouTube.

Chile joins the group of 40 countries around the world with a local version of YouTube, the fifth in Latin America with Argentina, Brazil, Mexico and Colombia.

Having a hometown version of the site makes finding and sharing local channels easier through charts and trending videos, and it also makes discovering new videos more relevant for Chileans on the local version. It also gives more visibility to local channels as Chileans subscribe and favorite new videos.

Because of its geography, Chile has varied cultures and customs, and we hope you enjoy seeing how they connect through YouTube. Some examples we’ve seen already are the work of Puntaje Nacional, a channel that prepares students to get into college, or the ironic humor of Soy Germán.

We’re looking forward to see the rich content that will be discovered and shared through YouTube Chile, and hope you enjoy it too. We’ll soon see how YouTube Chile takes flavor and color, like its world-renowned wines the local team is celebrating with right now!

Alejandra Bonati, communications and public affairs manager, Google Chile, recently watched “Aumento de nivel del río San Jose en costanera de Arica.”

Making our ads better for everyone

We believe that ads are useful and relevant information that can help you find what you’re looking for online—whether you’re comparing digital cameras or researching new cars. We also want you to be able to use Google and click on any ads that interest you with confidence. Just as we work hard to make Gmail free of spam and the Google Play Store free of malware, we’re committed to enforcing rigorous standards for the ads that appear on Google and on our partner sites.

Like all other Internet companies, we’re fighting a war against a huge number of bad actors—from websites selling counterfeit goods and fraudulent tickets to underground international operations trying to spread malware and spyware. We must remain vigilant because scammers will always try to find new ways to abuse our systems. Given the number of searches on Google and the number of legitimate businesses who rely on this system to reach users, our work to remove bad ads must be precise and at scale.

We recently made some improvements to help ensure the ads you see comply with our strict policies, so we wanted to give you an overview of both our principles and these new technologies.

Ads that harm users are not allowed on Google
We’ve always approached our ads system with trust and safety in mind. Our policies cover a wide range of issues across the globe in every country in which we do business. For example, our ads policies don’t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes. We also don’t allow ads with misleading claims (“lose weight guaranteed!”), fraudulent work-at-home scams (“get rich quick working from home!”) or unclear billing practices.

How it all works
With billions of ads submitted to Google every year, we use a combination of sophisticated technology and manual review to detect and remove these sorts of ads. We spend millions of dollars building technical architecture and advanced machine learning models to fight this battle. These systems are designed to detect and remove ads for malicious download sites that contain malware or a virus before these ads could appear on Google. Our automated systems also scan and review landing pages—the websites that people are taken to once they click—as well as advertiser accounts. When potentially objectionable ads are flagged by our automated systems, our policy specialists review the ads, sites and accounts in detail and take action.

Improvements to detection systems
Here are some important improvements that we’ve recently made to our systems:

• Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
• New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
• Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
• Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion

We also routinely review and update the areas which our policies cover. For example, we recently updated our policy for ads related to short-term loans in order to protect people from misleading claims. For short-term loans, we require advertisers to disclose fine-print details such as overall fees and annual percentage rate, as well as implications for late and non-payment.

Bad ads are declining
The numbers show we’re having success. In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads. And our systems continue to improve—in fact, in 2011 we reduced the percentage of bad ads by more than 50% compared with 2010. That means that our methods are working. We’re also catching the vast majority of these scam ads before they ever appear on Google or on any of our partner networks. For example, in 2011, we shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through our own detection efforts and risk models.

Here’s David Baker, Engineering Director, who can explain more about how we detect and remove scam ads:



What you can do to help
If you’re an advertiser, we encourage you to review our policies that aim to protect users, so you can help keep the web safe. For everyone else, our Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet. You can also report ads you believe to be fraudulent or in violation of our policies and, if needed, file a complaint with the appropriate agency as listed in our Web Search Help Center.

Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall. We’ll keep posting more information here about our efforts, and developments, in this area.

Posted by Sridhar Ramaswamy, SVP, Engineering

Seeing familiar faces on YouTube through Google+

As you surf through YouTube's decorative vegetable carvings, wingsuit flying videos and Hindi lessons, you might start to notice some familiar names and faces. That's because today we're adding a feature that lets you sign up for a new YouTube channel using your existing Google+ profile. You can now use your Google+ profile name and photo on a new YouTube channel, giving you one consistent identity across platforms when uploading videos, sharing, commenting and other public activities.

Today’s update gives the more than 100 million of you on Google+, who are already able to watch YouTube in Hangouts and share videos with your Circles, another way to bring the best of Google+ directly into your YouTube experience.

Here’s what you’ll see if you sign up for a new YouTube channel and you already have a Google+ profile. If you want this to be your channel name and photo, just click OK, “I’m ready to continue.”



If you want to create a YouTube channel that’s different from your Google+ profile (e.g. “KatnissForPresident”), click “Create a username,” and you’ll have the option to create a YouTube channel as usual. It looks like this:



This is currently available on the English version of YouTube and we’re looking to roll it out across languages in coming months. Also, if you already have a YouTube channel and want to connect it to your Google+ profile—stay tuned. We’ll be following feedback on this update and hope to add more features that bring the best of Google+ into YouTube.

Trevor O’Brien, product manager, recently watched “Bruce Springsteen - Born to Run.”

Adding an origami doodle to the fold

We’re excited to have Robert J. Lang here to talk about today’s doodle in honor of Akira Yoshizawa. Lang is considered one of the world’s masters of the art of origami. His design techniques are used by origami artists around the world, and he lectures widely on the connections between origami art, science, mathematics and technology. - Ed.

Akira Yoshizawa (1911–2005) is widely regarded as the father of the modern origami art form. Over the course of his life, he created tens of thousands of origami works and pioneered many of the artistic techniques used by modern-day origami artists, most notably the technique of wet-folding, which allowed the use of thick papers and created soft curves, gentle shapes and rounded, organic forms. He also developed a notation for origami that has now been the standard for origami instruction for more than 50 years.

Yoshizawa took up Japan's traditional folk art of origami in his 20s, and eventually left his job at a factory to focus full-time on his origami creations. His work came to the attention of the west in 1955, after an exhibition of his works in Amsterdam, and rapidly spread around the world. In his last decades, he received worldwide renown and invitations from all over, culminating in his award in 1983 of the Order of the Rising Sun.

I had the great fortune to meet Yoshizawa several times. In 1988, he came to New York to visit The Friends of the Origami Center of America, and spoke at a panel discussion I attended. There, he addressed a wide range of topics: one's mental attitude, the importance of character, of natural qualities, of having one's "spirit within [the artwork's] folds." Although he was the consummate artist, his work and approach was infused with the mathematical and geometric underpinnings of origami as well as a deep aesthetic sense:

“My origami creations, in accordance with the laws of nature, require the use of geometry, science, and physics. They also encompass religion, philosophy, and biochemistry. Over all, I want you to discover the joy of creation by your own hand…the possibility of creation from paper is infinite.”

While there were other Japanese artists who explored their country’s folk art contemporaneously with Yoshizawa, his work inspired the world through a combination of grace, beauty, variety and clarity of presentation. To him, each figure, even if folded from the same basic plan, was a unique object with a unique character.

In 1992, I was invited to address the Nippon Origami Association at their annual meeting in Japan, and my hosts arranged for me to meet the great Yoshizawa at his home and studio. When I was ushered into the inner sanctum, Yoshizawa greeted me, grinning, and then proceeded to show me box after box after drawer of the most extraordinarily folded works I had ever seen.



When I was first approached by Google to help create a doodle commemorating Yoshizawa’s work, I jumped at the chance. Google set the parameters of the design: the Google logo, of course, but to be folded with origami and then decorated with examples of Yoshizawa's designs.

I created examples of two logo styles for Google to choose from: one in a classic origami style and a more three-dimensional version based on pleats. Google liked the pleated version, so I set about designing and folding the rest.

Two versions of the Google "G," each folded from a single sheet of paper.

To design these (or any letterform in this style), one can take a narrow strip of paper, fold it back and forth to trace the outline of the desired letter, unfold it, mark the creases, then arrange multiple copies of the strip pattern on a larger rectangle. The resulting crease pattern is moderately complex, and it gives a lovely 3-D form when folded, but conceptually, it is quite straightforward.

If you’d like to try to create your own origami doodle at home, you can download PDFs of the crease patterns for each of the letters. Print them out and fold on the lines: red=valley fold, blue=mountain.

G	o	o	g	l	e

The butterflies in the doodle are folded from one of Yoshizawa's earliest, yet most iconic designs. It is deceptive in its simplicity, but can express great subtlety in its shaping and attitude. The combination of simplicity and depth is part of the essence of origami, and is key to Yoshizawa's work and legacy.

"Geometry alone is not enough to portray human desires, expressions, aspirations, joys. We need more." — Akira Yoshizawa, 1988

Posted by Robert J. Lang, Origami Artist

Google Code Jam 2012 registration is open

Today, we're opening up registration for Google Code Jam 2012. This year thousands of students, professional programmers and freelance code wizards will pit their ingenuity against a new set of algorithmic challenges concocted by our tireless team of red-eyed, LED-illuminated problem writers.

Last year’s champion, Makoto Soejima, was asked to build a house for kittens, serve food to hungry mathematicians, escape from a shady casino and help Goro control his anger. Who knows what our problem writers have on their minds this year?

Code Jam is a world-wide programming competition in which contestants may use any programming language to solve algorithmic problems. The qualification round takes place April 13, followed by three online rounds in the following months. At the end of it all, the top 25 contestants will be invited to Google’s New York office on July 27 for a final match up and a chance to win $10,000. If you are up for the challenge, throw your hat into the ring now.

Posted by Igor Naverniouk, Software Engineer, Google Code Jam