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Showing posts with label guest post. Show all posts
Showing posts with label guest post. Show all posts

Saturday, February 11, 2012

Content rules the social media roost

Today we welcome Paul Kontonis of the International Academy of Web Television and Digitas to get us ready for Social Media Week, with a look at video on the web.

2012 is being touted as being THE year for web video. Between YouTube’s investment in original channels, Netflix’s original content deals, and Tom Hanks partnering with Yahoo on original programming, there is confidence that these investments help make this a game-changing year.

At the center of online video’s success is social. In fact the futures of both social and content are highly intertwined. Content needs social and social needs content. Social allows for the discovery and sharing of content and video gives people something to share and discover through their social graphs.

Social Media Week reflects the global impact of social media on all aspects of business, society, and culture, and content is no different. From the importance of quality and engaging content, to the distribution and measurement, content’s role is highlighted in a series of events listed below.
Guest to the YouTube Blog Paul Kontonis, International Academy of Web Television Chairman of the Board of Directors, and VP/Group Director at Digitas, recently watched “Working with Brands and Content Creators - 2012 IAWTV Awards Panel.”

Wednesday, September 28, 2011

ROFLCon Summit: Exploring how Internet communities affect everyone IRL

We’re proud to be a part of the vibrant culture of the web, and are pleased to welcome today’s guest blogger Tim Hwang and the rest of the team from ROFLCon, an organization celebrating all the wonderful memes out there.

On October 1 in Portland, Oregon the first-ever ROFLCon Summit will address the incredible potential of the Internet, memes, funny cats, and beyond.

ROFLCon Summit is a spin-off of the wildly awesome biennial ROFLCon. It brings together the leading generators, preservers and advancers of online culture so they can talk about where it’s all headed and what it means to everyone else. Speakers will include Chris Poole from Canv.as/4Chan, Eric Fensler (the GI Joe PSA guy), Bennett Foddy (the creator of QWOP), Jason Scott, and Brewster Kahle. Here’s a useful informational video that we made to help you get a sense of what we’re all about.



Helpful, no? By this point, it’s a cliche to note that internet culture has become a major engine for pop culture. But perhaps less noted is the background role of web platforms in providing the critical infrastructure for setting these cultural engines into motion. YouTube irrevocably changed the social dynamics of the internet precisely because of its ease of share-ability, the scale of its user base, and its endless catalogue of content. Let’s take one now-famous example.

“Friday.” Released March 14, 2011.



Weeks later, Conan O’Brien had a choreographed performance “Thursday.”



Less than two months later, Glee (one of the most popular shows on TV) performed a rendition of it on FOX. (Skip to 1:25).



And there are countless examples of this, happening every day on scales large and small.

Because they contribute so much to the endless churning of internet culture, what better way to promote ROFLCon Summit than with a video?

We’re huge nerds. ROFLCon is at once a celebration of the present and future of web culture, and an homage to glorious proto-internet days gone by. It’s deeply enmeshed in a childhood forged in late nights of programming in BASIC, River City Ransom, floppy disks, and the glorious days of VHS.

Needless to say, we wanted the conference (and our videos) to reflect that. The audio drops, hiccups and poor quality of the video actually helped show how far we’ve come. And once we’ve seen where things began, we’re much more able to foresee what might happen in the future.



Join us on the internets! We will be hosting a live stream of the ROFLCon Summit event on October 1 on our website, with live updates on Twitter as well.

Tim Hwang and the ROFLCon crew recently watched, “ROFLCon Summit Promotional Video.”